Richard Lazazzera

Richard Lazazzera

Richard Lazazzera is an entrepreneur, advisor and investor in the ecommerce space.
His focus is on crafting content, building apps and cultivating communities to help support early-stage entrepreneurs.


A Better Lemonade Stand
Bootstrapping Ecommerce
Ecommerce Warchest





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Starting his career with a background in marketing and later learning the process of starting an ecommerce business the hard way, Richard began A Better Lemonade Stand to serve as a journal to share the information he was learning as he was building his businesses.

Shortly after, he joined Shopify’s Growth Team – helping grow the world’s number one ecommerce platform from 60,000 to over 200,000 merchants during his tenure in addition to helping grow the Shopify blog from 200,000 to 2 million monthly visitors. He did this primarily through the process of reverse engineering and writing about the complicated aspects of building, launching, and growing an ecommerce business – inspiring, educating, and guiding hundreds of thousands of entrepreneurs around the world.

Shortly after Shopify’s IPO on the NYSE and TSX in early 2015, Richard left the company to focus on A Better Lemonade Stand full time.
Now serving nearly 400,000 entrepreneurs monthly, A Better Lemonade Stand has grown to one of the most comprehensive online resources and most active communities of ecommerce entrepreneurs in the world.

Richard has experience in the following business models:

Domestic SourcingOverseas SourcingPhysical ProductsDigital ProductsSaaS ProductsAffiliate ProductsManufactured ProductsDropshipped ProductsWholesale ProductsHandmade ProductsPrivate Label Products

A Better Lemonade Stand

A Better Lemonade Stand is an online ecommerce incubator. A blog, resource and community, A Better Lemonade Stand exists to inspire, educate, and support entrepreneurs in the early stages of their entrepreneurial journey.

By providing comprehensive and reliable advice, resources, and tools, along with a supportive community, we’ll help entrepreneurs build, launch, and grow their ecommerce business.

Founded in late 2012, A Better Lemonade Stand has grown over the years to being one of the largest and most respected ecommerce blog and community. Now serving over 350,000 entrepreneurs each month it's the goal of A Better Lemonade Stand to make entrepreneurship better and easier to help create more entrepreneurs.

Bootstrapping Ecommerce

Starting an ecommerce business on the side can be full of uncertainty, especially on a tight budget and with little available time. The truth is, having a big budget doesn’t guarantee success. Starting lean is many times not just the only option for new entrepreneurs, but it can also be the best option. A small budget forces you to be creative out of necessity. Tight budgets also force you to think more critically about each decision and its impact on the business.

Bootstrapping Ecommerce is all about highlighting the different ways you can get started in ecommerce with the smallest of budgets while also learning how to be creative with the little time and money you do have, and how to think more critically about each decision you make.


Finding the right manufacturing partner is the first essential step to sourcing. Sourcify aims to enable any company, small or large, to easily go from an idea to physical product.

Sourcify's software starts by understanding your needs then uses that data to match you with a the right manufacturer. From there, Sourcify offers a full suite of tools that help you develop your product from an idea to getting your first sale.


Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over 400,000 businesses in approximately 175 countries and is trusted by brands such as Tesla, Red Bull, Nestle, GE, Kylie Cosmetics, and many more.

I’m currently looking to expand my portfolio in one or more of the following:

Blogs/Media Sites
I’m always looking to acquire new blogs. Currently, I’m looking for blogs in several niches in specific:

Ecommerce (In general)Shopify Specific BlogWooCommerce Specific BlogWordpress Blog (Building Wordpress sites)Travel/Travel GearCo-LivingMen’s Gear
While the above topics are where my general interest is, I'm open to considering blogs in other niches as well.

I’m looking to purchase a developed app with an undeveloped customer base that caters to Ecommerce entrepreneurs. This can be a Shopify specific app, or not.

Know a site or app that I might be interested in? Contact me through one of the options in the footer.